Skin looks wonderful with good care, just like the rest of your body. By replenishing moisture on a consistent basis, it also looks youthful. The way to achieve more youthful looking skin begins with a powerful humectant that acts as a moisture-binding ingredient. It’s Hyaluronic acid, or HA.

Hyaluronic acid is a naturally occurring polysaccharide (carbohydrate) found throughout the human body. It’s present in large amounts in the spaces between skin cells, where it provides moisture, plumpness, firmness and suppleness to the skin. Youthful looking skin has to have HA – our skin uses it every day to support and hydrate collagen and elastin. Essentially, HA hydrates, collagen firms, and elastin gives elasticity to skin. Together the three of them are like the legs of an artist’s easel that displays a beautiful portrait – you! Hyaluronic acid plump baby

We see the benefits of HA in infant skin that’s soft and plump.In fact, we’re all born with a high level of hyaluronic acid, which kept our skin “baby soft.” One can learn from this that supple skin is possible if your skin has a higher content of hyaluronic acid.

As we age, our cells lose the ability to produce HA. Unfortunately, our skin starts losing hyaluronic acid slowly in our 30’s and then rapid loss begins in our 40’s. In addition, our skin tissue becomes dehydrated, and the collagen and elastin fibers lose their structure, resulting in a loss of skin volume and the formation of facial wrinkles.

There are several ways to deliver HA into the skin. The most invasive are injectable fillers, available at a doctors office, which use a high molecular weight hyaluronic acid. These injections can be painful, and there may be other side effects. In these, the hyaluronic acid is combined with other ingredients to help it stay in place for six months to a year. On the other side of the spectrum, low molecular weight hyaluronic acid is used in over-the-counter cosmetic moisturizers, which mostly stay on the surface and don’t reach the deeper layers of the skin. WrinkleMD offers a new and highly effective third option; Medical Grade (99.9% pure) Hyaluronic Acid. This combination of low and medium-sized molecular weights can be delivered deeper into the skin with WrinkleMD’s patented ionic technology. This is an ideal option to help replenish lost HA and target a specific facial area, such as crow’s feet around the eyes, forehead/brow lines, and smile lines.

The bottom line is, replenish your skin’s hyaluronic acid with WrinkleMD and you’ll optimize your youthful beauty regimen.